China Business Incubator (11-12 luglio 2012 C/o Sala dei 300, Fiere di Parma Viale delle Esposizioni 393/a Parma)

Italia del Gusto with the cooperation of GEA and ICE, the agency for the promotion abroad and the internationalization of Italian firms.  - Management Consultants and Fiere di Parma, is organizing a workshop event on the Chinese market,  that will be held in Parma on July 11 and 12, 2012, c/o Fiere di Parma, Sala dei 300,Viale delle Esposizioni 393/a.
The workshop will be focused on the Chinese market with the aim to show our members opportunities and key issues related to the market with real evidences from local players and the intervention of country experts. In addition, a series of ministand allow members to learn skills and objectives of potential business partners and information on services offered to support export in a one to one relationship with the logic of a reverse fair.
The basic thesis of China Business Incubator is that for Italian food products, China is an extremely promising, but still small and underdeveloped market compared to its potential. It is a complex, heterogeneous and very challenging country for companies who want to conquer it.
For these reasons companies have to define significant investment plans to enter and consolidate their presence and obtain returns over the medium - long term. The complexity of the market also requires a strong motivation to be translated in the use of resources focused on the market development.

The goal of China Business Incubator is therefore twofold: first to illustrate how the sharing of investment and “precious resources” may be the way to be successful. Second, to activate institutional and governmental entities that can provide a valuable and practical support in the process of internationalization.

We plan to organize Country Business Incubator for other target markets such as Russia, USA, Brazil, Canada and France.

Invite members only.