Expo, Big Companies Members Of The Italia Del Gusto Consortium Participate In Cibus È Italia Bringing Their Brands Into The Kitchen Of Eataly

“We will participate in Expo Milano 2015 catering both the professional operators and the visiting public; our member companies will therefore be able to present their corporate history and their production chain while also matching their big brands to quality catering” - states Alberto Volpe, the Director of Italia del Gusto, the consortium comprising 30 of the major companies of the Italian food&beverage industry. He announces the participation of the Consortium in Expo 2015, which will be present in the Pavilion Cibus è Italia of Federalimentare and in ItalyisEataly, the food court of the renowned chain.
The Consortium has been working since 2006 to spread worldwide the best of branded gastronomy; member companies join their skills to cope with the challenges of internationalization through state-of-the-art and comprehensive activities: workshops, business matching events all over the world, major Exhibitions or special projects such as EXPO. All companies own important brands of great renown to the public of the food industry such as: Aia, Alegra, Ambrosoli, Amica Chips, Auricchio, Barilla, Bauli, Bonomelli-Polenta Valsugana, Cannamela, Cirio, Colussi, Delicius, Fabbri, Filippo Berio, Food, Illycaffè, Medusa, Negroni, Noberasco, Novi, Orogel, Parmalat, Parmareggio, Pastificio Rana, Ponti, Rio Mare, Riso Gallo, San Benedetto, Santa Margherita, Santa Rosa, Sartori, Simmenthal, Valfrutta, Valsoia, Vecchia Romagna and Zonin1821.

Cibus è Italia - Federalimentare
The Italia del Gusto Consortium will be housed in the Federalimentare Pavilion (stretching over 5.000 sq m on 3 floors - each floor is devoted to the businesses of a specific production chain - to house a total of 420 companies representing 1000 brands); in particular a dedicated lounge covering 200 sq m has been reserved for the Italia del Gusto Consortium located on the third floor and having access to a terrace where events will be organized to entertain both visitors and businesses representatives offering drinks and finger foods the whole day long.
Exactly as the other companies exhibiting within the Cibus è Italia Pavilion, also the Italia del Gusto Consortium will be present with a special outfit featuring panels, video walls and LCD displays to let the visitors live an authentic edutainment experience.
All the businesses belonging to the Consortium will show video clips and short institutional films focusing on their companies family traditions, main values, quality standards, production chain, as well as on the history of their own companies and brands. Furthermore, the companies belonging to the consortium will have the opportunity to introduce themselves to buyers and business operators thanks to the dedicated incoming programmes developed by Federalimentare, which besides the admission to Expo also schedule visits to the exhibiting companies production sites.

From businesses to final consumers. The Companies belonging to the Italia del Gusto Consortium also took the challenge of being present among the big caterers of Eataly, indeed one of the most important food courts at Expo, with over 16,000 sqm including the indoors area and the gardens, which is going to offer 20 different types of catering options.
Italia del Gusto, in close cooperation with Eataly, developed the Ristorante delle Grandi Marche Italiane (The Restaurant of the Great Italian Brands), which is strategically located exactly at one of the two Eataly restaurants entrance gates. The whole area stretches over 500 sqm, between the indoors area and the garden. The restaurant will feature open kitchens so that visitors will enjoy looking at the chefs while preparing their dishes while dedicated shelves in the exhibiting area will display the products they will use in their culinary preparations.
The “Grandi Marche Italiane” Restaurant will offer the visitors rotating menus and the dishes will be prepared by using the Great Italian Brands products by thus creatively representing the Italian culinary tradition.

“Thanks to this partnership – stated the Director of the Consortium - Eataly reaffirms that the great cuisine is not only represented by “presidia” and little niche productions, but also by the Italian excellence of branded food products, an authentic synonym for history and unparalleled quality assurance in Italy and all over the world”..

Russia business incubator “the thousand russias”

5th-6th June, 2013
Hall of “300”, Fiere di Parma, Viale delle Esposizioni 393 / Parma, Italy

Italia del Gusto is a private consortium that includes the best Italian companies in food and wine with the aim of promoting the internationalization and the development of export sales.

GEA Management Consultants, since the founding of the consortium, supports the strategic development of Italia del Gusto. Among other things, it has always animated the sharing of international best practices among the consortium within the ”Italia del Gusto Day” event.

In 2012 an innovative formula was launched: the Country Business Incubator, which consists of a one- and-a-half day symposium with practical workshops functional to the development of the business in the selected country.

Now, less than a year after the first Business Incubator dedicated to China, Italia del Gusto and Gea are presenting the development of the project focusing on the Russian market.

The next 5 th and 6th of June, at Fiere di Parma (Hall of “300”, Viale delle Esposizioni 393 / A) the Russia Business Incubator will take place under the name “The Thousand Russias”.

The distinctive characteristic is the constant presence of traders and institutions of the selected country made available to the consortium companies for the entire time of the conference.

A series of mini-stands will allow members to create business contacts with the potential partners or services for export in a one-to-one relationship. It is a new formula that combines the best of a workshop and a fair model.

Today Russia is perhaps the only BRIC to definitely represent for Italy something more than an hypothesis for the future. The value of Italian exports of agricultural-food products in Russia marked a value of 515 million euros(data ICE 2010), nearly 3 times the value of Italian exports towards Brazil, China and India combined.

A particular focus will be dedicated to two specific aspects of the Russian market: the many facets of the market – the “thousand Russias” – and the role of the extraordinary transactions as a way to enter the market.

The consumer insights in our possession show that the Russian market reflects the reality of a very complex country. Unconventional marketing approaches that aim to specific targets can deliver significant results, even with limited investments.

A second interesting element, as shown by the cases of Italian companies that became market leaders in Russia, is the important role of extraordinary transactions such as alliances and acquisitions.

Who will attend the Russia Business Incubator

The event will involve high-profile speakers such as Hon. Paolo De Castro, Chairman Committee on Agriculture and Rural Development of the European Parliament.

The stage of Russia Business Incubator will house several highly qualified speeches. Specific issues will be presented by the Italian Embassy in Moscow, in the person of Dr Leonardo Bencini, First Commercial Counsellor, and by ICE Moscow, with the contribution of Dr. Philip Covino.

The event will be also attended by leading importers / distributors in the food and beverage industry, major retail chains such as Azbuka Vkusa and Seventh Continent, the market expert GFK Russia and the Russian Chamber of Commerce, in order to provide deep insights on market and local consumers, with concrete examples of successful cases.

There will also be a round table discussion with the participation of F&B managers, major restaurateurs, chefs and journalists, to discuss the latest market trends.

These presentations will be accompanied by sessions where traders and institutions can directly introduce themselves, explain their activities and services and meet the individual companies interested through one-to-one meetings.

China Business Incubator (11-12 luglio 2012 C/o Sala dei 300, Fiere di Parma Viale delle Esposizioni 393/a Parma)

Italia del Gusto with the cooperation of GEA and ICE, the agency for the promotion abroad and the internationalization of Italian firms.  - Management Consultants and Fiere di Parma, is organizing a workshop event on the Chinese market,  that will be held in Parma on July 11 and 12, 2012, c/o Fiere di Parma, Sala dei 300,Viale delle Esposizioni 393/a. Read the rest of this entry »

Italia del Gusto will take part, for its first time, at the Gulfood Show (21-24 February, Dubai).

Ten well known IDG Italian brands (Aia, Amica Chips, Bauli, Conserve Italia,G. B. Ambrosoli, Gennaro Auricchio, Orogel, Parmalat, Parmareggio and Filippo Berio) together in a single booth of 126 sqm.
At the heart of the area a professional kitchen, sponsored by Angelo Po, where a young Tuscan and promising chef Stefano Pinciaroli will prepare special dishes to give our visitors an opportunity to try and appreciate the Italian products.

Our aim is to spread the taste and the Italian way of eating all over the world with the high- quality products of the companies who are partners in the consortium.

Italian food and wine will be on display at Anuga in Cologne

From October 10-14, 2009, Italian food and wine will be on display at Anuga in Cologne. Twenty-three of the leading Italian companies in the food and wine sector will be present in an area dedicated to the Consorzio Italia del Gusto (Halle 4.1 C011 D 018) which brings together several of the best known “Made in Italy” food and beverage brands: Amica Chips, Auricchio, Barilla, Bauli, Filippo Berio, Cirio, Delicius, Food, Gancia, Gruppo Italiano Vini, Medusa, Noberasco, Orogel, Parmalat,Parmareggio, Ponti, Giovanni Rana, Riso Gallo, Santa Margherita, Sapori, Sartori, Valsoia e Casa Vinicola Zonin. Read the rest of this entry »

SIAL MERCOSUR: The International Exhibitions of Food and Beverages

Taste of Italy participated in one of the most important International Exhibitions of Food and Beverages, SIAL MERCOSUR 2008, which was held at “La Rural” fair-ground, in Buenos Aires, from 28 to 30, August, 2007. Read the rest of this entry »

Italia del Gusto at the Berlin Italian Wine Gala

“I’m extremely proud to participate at this party at the Italian Embassy in Berlin”, as declared by Cavaliere Giovanni Rana, the President of the Consortium “Italia del Gusto”. Read the rest of this entry »

Giovanni Rana presents: “Italia del Gusto”

The President, Giovanni Rana today introduced in New York “Taste of Italy”, a consortium comprising of the top Italian firms offering high quality products in the food sector. Read the rest of this entry »