It all began with the marriage between Gennaro Fabbri and his wife Rachele Buriani, the woman who invented a magic recipe – for the first-ever Amarena Fabbri syrup.

At the beginning of the 20th century, Gennaro Fabbri gave his wife Rachele a beautiful jar: a little gift to thank her for her latest culinary creation.

Gennaro’s business acumen turned Amarena Fabbri syrup into a distinctive form of creativity and continuous innovation, a fruit with its unmistakable red hues that was to become an ambassador of Italian style and taste around the world. And thus it is that a dessert, a fruit and a jar have today become the symbol of Fabbri 1905 in Italy and in over 100 countries worldwide.